Job Opening: Performance Marketing Manager

Hello potential future Foria employee. Allow us to introduce ourselves, Foria is an innovative health & sexual wellness company, rooted in the proven wisdom of plants. Foria is the premier brand in the space and was the first brand to create a comprehensive product line to support sex & intimacy, period relief, menopause and wellbeing. With an unwavering commitment to clean ingredients, regenerative farming, sex education, and responsible packaging, we maintain the highest standards of purity and transparency — for your health, and the health of our planet. Find out more about us at Foriawellness.com

Our team is collaborative, driven, passionate, and future-thinking. We're constantly learning, experimenting, and iterating, and celebrate failure just as much as success. We take risks, try new things, and we get things done.

Position Overview

Are you an analytical self starter with a knack for efficiently scaling paid media at a high growth D2C company? Do you look at challenges as opportunities and are you able to find data driven, customer-centric solutions even when there is not an obvious path? Do you want to help build a purpose-driven company at the forefront of sexual wellness & sustainability? 

 

About the role

Foria is looking for a Performance Marketing Manager to join our team. You will play an imperative role in shaping and implementing our paid media strategy and performance marketing tactics to drive new customer acquisition while obsessing over metrics and delivering measurable results. You will help craft a set of successful channel strategies, execute a set of well-structured tests, roll out evergreen and seasonal campaigns, and optimize performance against a clear set of performance goals. You should have hands-on experience developing, planning, launching and analyzing customer acquisition media programs to drive sustainable and efficient CAC at scale. To be successful in this role, you should feel equally comfortable using both creative and media optimizations to drive performance.

This role is ideally based in Boulder/Denver, New York or Los Angeles. 

 

Primarily responsibilities:

  • Work with internal and external partners to execute customer acquisition strategy, manage daily performance marketing across Paid Media channels, including but not limited to Paid Social, Programmatic, Connected TV and Paid Search in order to hit monthly, quarterly, and annual revenue targets
  • Manage week-to-week workflow of external media agency partners, including briefing on campaigns, product drops and business priorities
  • Coordinate asset delivery and strategies for creative testing iteration strategies
  • Partner with e-commerce teammates to ideate landing page experiences that align with paid media campaigns and provide a consistent post-click ad experience to prospects
  • Perform iterative testing across all paid acquisition tactics and touchpoints
  • Report weekly and monthly on campaign and media channel performance to drive continuous improvement 
  • Partner with creative and brand marketing team members to develop strong messaging and storytelling for direct response ads; Provide a constant feedback loop on creative performance to inform new ideas to iterate and text messaging
  • Actively strategize, investigate and execute hypotheses in each channel to optimize performance including audiences, creative, and landing pages
  • Perform market research, investigate benchmarks, and identify new opportunities for growth

 

What you bring to Foria:

  • 4+ years of strong experience managing online acquisition channels, including paid social, paid search, programmatic and video channels
  • Experience with Facebook Ads Manager and Google Ads Manager
  • Strong organizational, budgeting and project management skills
  • An understanding of the marketing funnel and how to optimize media and creative assets for Acquisition, Remarketing and Retention audiences
  • A highly analytical and data-driven mindset; you have strong knowledge of data tools and are able to leverage data and research to drive decisions
  • Superior attention to detail
  • A natural collaborator skilled in working with cross-functional teams to efficiently secure the creative assets needed to optimize your channels
  • Excellent verbal and written communication skills
  • Previous experience with a high-growth company optimizing towards performance marketing KPIs (from brand or agency side)
  • CPG, Beauty or DTC experience preferred

 

Why Foria?

Foria exists to make a meaningful impact in our world, and we think that if you share our passion and mission you would be happy to join us. We work hard but we also know how important it is to have fun and care for our team players by providing unlimited PTO, great benefits for you and yours including a 401K savings plan, and genuinely great coworkers who want to see the company and its peers succeed.

Foria is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

If interested, please send your resume to careers@foriawellness.com.