Job Opening: E-Commerce Associate Manager
Ecommerce Associate Manager
We are a pioneering plant-based health & sexual wellness brand offering a range of unique products for pleasure enhancement, pain relief, and daily wellbeing. Foria created the category for cannabis and sex with a mission to close the pleasure gap. We have since evolved to address unmet needs across all life stages: from menstruation to menopause. Foria is led by the therapeutic offerings of plants, powerful testimonials from our community, and a passion to reconnect us all with our wise, wild nature.
Foria is seeking an E-Commerce Associate Manager. This role is based in LA and will report to the Director of Ecommerce.. We work and play in a fast-paced, deadline-driven, high-growth environment and we’re looking for a passionate & seasoned Associate Manager to join our team.
Primary responsibilities:
Website:
- Lead day-to-day new product launch execution across e-comm touchpoints, including:
- Product page setup & QA
- Sourcing and publishing of product page ratings & reviews
- Post purchase email touchpoints
- Merchandising on appropriate product listing pages
- Wholesale SKU setup
- Unbounce landing pages
- Perform daily site maintenance, merchandising, and quality assurance of the site
- Own and manage miscellaneous projects as needed
- Serves as a liaison to Customer Care, Operations, and development agency to drive alignment, results, and accountability. Deep-dives into customer care tickets and finds a solution, communicating back to CC team
- Make site enhancement recommendations to improve user experience and optimize performance
- Utilize web analytics tools to develop data-driven sales and content strategies
- Management of promotions, including:
- Auditing promo codes used to ensure AOV is strong
- Creation of promo codes
- Managing the promo code calendar with internal and external partners
- On-site deployment of promo-related messaging (site-wide banner, homepage, GWP setup, cart-related upsell messaging)
- Manage on site pop ups with agency. Working closely with agency on tactical execution & testing of lead capture
- Stay abreast of the competitive landscape to share insights & recommend updates / improvements to further support Foria’s objectives
- Daily channel tracking; populate weekly, monthly, and/or ad-hoc reports
Marketing with Heavy Focus on Email
- Create, monitor, and test paid search & social landing pages
- Set up, scheduling, and deploying all campaign emails
- Working as primary POC with Retention Labs to build out a holistic campaign email strategy and execute/test against
- Track email performance, highlighting weekly / monthly insights to guide content roadmap
- Primary point of contact for agencies, including email marketing agency & email acquisition agency
- Manage SMS marketing calendar and working with agency to execute
- Promo and product-specific email briefing
- Admin
- Tracking invoices and budgets associated with each site and marketing vendor
- Keeping track in a detailed flowchart how we’re pacing
What you bring to Foria:
- 3+ years of experience in an ecomm operations / marketing role; beauty, health, wellness or lifestyle experience preferred
- Thorough understanding of digital marketing, retention marketing, and e-commerce
- Self-starter used to working independently yet enjoys working as part of a team in a fast-paced environment
- Excellent communication, copywriting and proofreading skills
- Passionate about learning new technologies and enjoys exploring the digital/tech/eCommerce space
- Must have Shopify and Klaviyo experience (will consider other email platforms)
- Experience managing emails from planning, to creative briefing, through execution in an ESP
- Experience developing automation flows, with a full understanding of how to setup triggered email workflows within ESP
- Data-driven mindset. Experience using Google Analytics to identify patterns, trends, and insights through data and actioning off of the insights
- Prior knowledge and/or interest in learning HTML a plus
- Passionate, and excited about the sexual wellness space
If interested, please send your resume to careers@foriawellness.com.